STAGE = 01
Pre-seed & seed founders
Hiring your first real exec team. Deciding what kind of operator you want to become before the company forces the answer on you.
Read more →
Boutique executive coaching · for founders, senior operators, and investors
You inherited code you didn't write.
Your emotional operating system was written years ago, by people who weren't you, under constraints that no longer apply. Parents. Early environments. The first places that shaped you. The industry that built you into the operator you are now. It compiled. It ran. It got you here.
But the workloads have changed. You're making founder-scale decisions, holding board-level relationships, and trying to stay present for the people you actually love, all on a kernel built for survival in a much smaller system. The code still executes. You can feel the latency. The same bug keeps surfacing in different functions. You've patched around it for a decade.
Refactoring isn't rewriting who you are. It's restructuring the internals so the outputs you already care about run cleaner: judgment, presence, steadiness under pressure. Same person. Better architecture.
You have a vision. This is the work of living inside that vision.
Who we work with
Founders, operators, and investors, across stages.
We coach throughout the full company lifecycle, tech and non-tech alike. The questions change at every stage. The underlying work of aligning your vision with your life remains.
STAGE = 02
Growth-stage founders
Series A through C. The company is bigger than your instincts. Co-founder dynamics and exec performance start to cost real money.
Read more →STAGE = 03
Late-stage & post-IPO operators
Public scrutiny, a team that's outgrown the way you led them to this point, and a version of the job none of your old playbooks prepared you for.
Read more →ACROSS = STAGES
Investors
GPs, CIOs, partners, angels, and family office principals whose job is a hundred relationships at once: founders, LPs, your own partnership, sometimes your own family. The work is the same internals, applied to the seat that sees every stage from the outside.
Talk to us →
How we work
One engagement. No end date built in.
You book with Refactor=EQ, not with an individual coach. After an intake, we match you to the coach whose work fits yours best, and that coach is yours for as long as the work is useful. We leave the length open on purpose. Most clients stay with us long term, because the work compounds. If someone else on your team wants coaching, there is another coach here to take them.
We stay selective by design, at a size where matching is a real conversation instead of a form.
Read the FAQ →
Free for founders
Assessments, field guides, a reading list. No signup.
A working library built to be useful whether we end up working together or not. Two self-assessments scored privately in your browser, six field guides on the conversations founders bring us most, and the books we actually hand to clients.
Self-assessment · 2 min
The Founder Well-being Check
Seven items, scored in your browser, on how your well-being is actually running right now. Adapted from a peer-reviewed clinical screener (Freeman et al., 2025).
Take the check →Field guide · 7 min
Co-founder conflict, before it costs you the company
Why the rupture arrives as drift rather than a blowup, and how to build the repair conversation nobody has by accident. Pairs with the Co-founder Check.
Read the guide →
Team
Who you'd be working with.
COACH = 01
Gina Engracia
Co-founder
More than twenty-five years in psychology. Has coached founders of ventures collectively valued at over $50 billion. Stanford GSB Executive Coach and Interpersonal Dynamics facilitator.
Full bio →COACH = 02
Diana Chu
Co-founder
Works with founders, senior operators, and investors on the intersection of performance, identity, and relational intelligence. Stanford GSB Interpersonal Dynamics Facilitator.
Full bio →COACH = 03
Ling Lam
Coach
Former engineer on the team behind the world's first HDMI chip, then ten years of onsite counseling at Google. Lecturer in Management at Stanford GSB.
Full bio →
Book with Refactor=EQ
You have a vision. This is the work of living inside that vision.
An intake is a real conversation. If the fit is right, we match you to a coach. If it isn't, we say so.